Marketing Management 3-4

  • Course Requirements

    Course Description
    Retail - This course is designed to give students a basic understanding of the role retailing plays in providing goods and services to the consumer. Students will learn to perform marketing tasks specifically related to retail operations in a wide variety of settings. The following concepts will be highlighted: merchandise selection, buying and pricing, customer service, the sales cycle, advertising and promotion, and how technology is an integral part of retail operations.

    All students enrolled in the Marketing Management Pathway will have the opportunity to participate in DECA, a state/national student organization to prepare for careers in the business world. Students will also develop leadership, communication, and marketing skills by participating in leadership conferences.

    Grading Policies

    Students will be exposed to a variety of different summative and formative assessments.  Different chapters may focus on different types of final products.  For example, a chapter may utilize a large final project as opposed to a chapter test.  The weights of each type of assessment are listed below.

    Summative Assessments     

    Tests, Quizzes, and Summative Projects         40% of grade

    Formative Assessments       

    Classwork and Formative Projects                  40% of grade              

    Miscellaneous Tasks                                      20% of grade (Warm-ups, Homework, Etc.)

    Final Exams and Midterm Exams are worth 15% of Final Grade