Marketing Management 2
This course will provide you with an introductory understanding of the core pillars of marketing and advertising. In this course, the student shall investigate the economy, free enterprise, legal and ethical issues and how these things shape the way we do business and manage the marketing and advertising of those business activities.
Students will be exposed to a variety of different summative and formative assessments. Different chapters may focus on different types of final products. For example, a chapter may utilize a large final project as opposed to a chapter test. The weights of each type of assessment are listed below.
Tests, Quizzes, and Summative Projects 40% of grade
Classwork and Formative Projects 40% of grade
Miscellaneous Tasks 20% of grade (Warm-ups, Homework, Etc.)
Final Exams and Midterm Exams are worth 15% of Final Grade